CatEye America
About CatEye America
It is always a delight to work with ecommerce brands that are creating products for a certain demographic. Cateye America was one such project that Klizer undertook. This entity is the leading manufacturer of cycle computers, reflectors, and lights- targeting the requirements of cyclists across the globe.
Founded nearly 80 years ago in the year 1946, the company was born in Osaka, Japan. This is perhaps where we can source back its love for innovation and technology. They are known for their progressive research and design, with in-house engineers. It is also a leading expert in retro-reflective molding. The primary aim behind approaching us was to list out a wide range of reflectors and plenty of other products to reach a much wider audience.
Cateye is also a provider of road safety reflectors and lighting solutions. When they came to us, they already had a platform, but it wasn’t yielding them the required results. Here is how we combined the power of DCKAP Integrator and BigCommerce Development to yield a better reach for their consumer base and get ongoing upward revenue trends
Website
Platform
Technology
Ecommerce: Cateye America had been running its ecommerce store on a custom-built platform and wanted to migrate to an easily manageable and robust platform. For this, we chose BigCommerce.
Migration
ERP Software: The company uses Acumatica – a scalable application purposeful for industrial distribution and for managing their back-end operations
Challenges Faced
The company had its ecommerce platform on a custom-built platform. This stopped them from syncing with modern innovative technologies and also using the brilliant features offered by different ecommerce platforms. With the limitations of the platform, Cateye decided to go with BigCommerce – a leading ecommerce software platform. Besides, these also were the challenges faced by the client that was hindering their growth:
Responsiveness
Multiple Functionalities
Syncing of customer email IDs to Bronto
Business Requirements
The main primary business requirements presented by Cateye were incorporating a new design to make the responsiveness of the website better, leveraging the default functionalities of BigCommerce to achieve better usability, migration from their custom platform to BigCommerce so as to get over the limitations, and better usage of their ERP system and support for their marketing strategy with the use of expert data flow.
The use of powerful and automated tools to manage the overall business workflow boasts so many benefits and companies are gradually shifting over to automation. So does a combined effort of ecommerce and email marketing platform Integration offers. Cateye collaborated with DCKAP Integrator to integrate their BigCommerce system with Bronto to focus on reaching and retaining their customers.
Solution Offered
We primarily helped the client migrate their entire setup from their customer ecommerce platform to BigCommerce. This helped them enhance their listing and made customer usability much easier with a more efficient search and checkout system. Klizer also helped Cateye migrate the customer email IDs to Bronto using DCKAP Integrator.
Customer Email Sync
Introducing different functionalities
