Quality Farm Supply is a provider of agricultural parts and farm supplies based in Jonesboro, Arkansas, United States, and is one of the largest providers of parts for production agriculture, farm supplies, and tractor parts. It is associated with major brands like John Deere, Case-IH, AGCO, and Massey Ferguson.
Challenges
Quality Farm Supply faced challenges with its custom platform. They needed a complete redesign of their static website to improve UX and UI. They also required data migration from their Product Information Management system to Shopify Advanced, integration of Shopify with 30,000 SKUs, and manual data entry from the outdated website. These issues led to slow data entry and errors.
Solutions
Klizer improved Quality Farm Supply's website by redesigning it for better UX and creating a customizable Shopify site. They added custom filters to the Product Listing Page for easier searches. They also developed a "PIM Integration" app that connected TriactivPIM with Shopify, allowing easy product management. The site followed web standards, included interactive forms, and enhanced shopping carts. Two search features were implemented, one for product name and another based on Make-Type-Model, which improved efficiency.
Impact
Improved Search Functionality
Streamlined Product Management
Better Customer Experience
Enhanced User Engagement
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