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“Subscriptions help to keep income flowing and loyalty developing”

Subscription apps based on the ecommerce platform trusted by millions of businesses can help you generate consistent recurring revenue and increase client loyalty.

Adding subscriptions as a buying option allows you to sell things regularly. Depending on the subscription alternatives you provide, your consumers can elect to pay an agreed-upon price for your product regularly. Subscriptions, for example, can be offered monthly, weekly, or daily.

A Smooth Subscription Experience for You and Your Clients

Recurring revenue is predictable

• Create a regular revenue stream to help you estimate and plan for future business growth.

Increased lifetime value

• Convert one-time buyers into loyal clients. Subscriptions boost customer retention and help your business flourish.

Improved consumer loyalty

• Flexible, adjustable offerings make life easier and more exciting for your clients, so they will return repeatedly.

All-inclusive commerce platform

• Access your business tools and data from a familiar and trusted location: Shopify’s all-in-one commerce platform.

Get Started with Shopify Plus

Discover Why Businesses Enjoy Subscriptions

Better Booch, an organic kombucha brand, used subscriptions to increase consumer loyalty and generate recurring revenue. Subscriptions now account for around 70% of all orders placed with the company.

Everything You Need for Success in One Spot

Online store

• Create a stunning shopping experience with over 70 ready-made, configurable themes and a drag-and-drop web store builder with no designer or developer required.

Checkout

• Obtain the most powerful checkout on the planet. With over 1.8 billion transactions completed annually, Shopify Checkout is constantly enhanced for speed, conversion, and customer experience.

Insights

• You can easily track subscription revenue and view data across key client touchpoints from one spot.

Shopify Payments

• Whether you make one-time or monthly payments, you can be confident that you will be paid quickly, securely, and reliably.

Fulfillment

• Save time by using a uniform inventory that remains accurate across all of your sales channels and having access to simple shipping solutions that scale with your organization.

Start Selling Subscriptions with Shopify

Register with Shopify

• Begin your 3-day trial now. A credit card is not required.

Build Your Web Store

• Create and personalize your storefront quickly with themes tailored to your brand and business.

Include a Subscription App

• Try the free Shopify Subscriptions app for simple subscription offerings, or browse a range of Shopify’s world-class subscription applications for more complicated requirements.

If you have the Shopify Subscriptions app or a third-party subscription app from the Shopify App Store installed in your Shopify admin, you can manage your subscriptions from there. 

When a consumer purchases a subscription, the product information and frequency are visible in your admin panel. To set up subscriptions, go to the app you installed and complete the setup.

Shopify securely stores customers’ payment information. You cannot access your clients’ entire credit card information once it has been entered.

When you deactivate a third-party subscription app, any subscription data you’ve produced in the app, excluding subscription contracts and customer payment information, is destroyed 48 hours later. If the app provides a backup mechanism, you can restore the data later.

Qualifications for Eligibility

The following conditions must be met by your store to use third-party subscription apps:

One of the following payment gateways must be in use by you:

• Payments on Shopify
• PayPal Authorize.net Express
• Adyen on Shopify Stripe, which is exclusive to some retailers
• Additionally, customers can buy memberships using accelerated checkouts like PayPal, Apple Pay, Google Pay, or Shop Pay.
• Subscriptions cannot be purchased by customers using local payment options such as Mollie iDEAL, Klarna, or Sofort.
• Subscriptions can be delivered via shipping, local delivery, or in-store pickup.
• Only the Online Store and Custom Storefront sales channels can provide subscription products.
• Product bundles cannot be used with subscription items.
• Shop Promise is only suitable with subscription products if the first item is scheduled to be delivered right away.

Using Shopify Admin Subscriptions

You must finish setting up the subscription app from the Shopify App Store that you installed in your Shopify admin before proceeding with any of the setup procedures in the Shopify admin.

If you have finished setting up your subscription app, you still need to follow a few steps in your Shopify admin to finish the setup.

Subscription Goods

Note: Sales channels are not able to sell subscription-only products. This is a Checkout API constraint.

Look for a product’s subscription information on the product page in your Shopify admin if you sell subscription products through a subscription app.

The Subscriptions section of the product page shows the information on any subscriptions that are applied to a product or any of its variations.

You have two options: either solely sell subscription products, or enable both subscription and one-time purchases.

Steps: 

• Select Products from your Shopify admin.
• To manage the subscription for a product, click on it.
• Decide if the product should only be sold as a subscription:
  • Select “Only sell this product as a subscription” if you want to offer the product exclusively as a subscription.
  • Uncheck Only sell this product as a subscription if you want to sell it as both a one-time purchase and a subscription.

Discounts for Subscriptions

You have more alternatives when generating purchase X receive Y, amount off, or free delivery discounts if you sell subscription products.

In the Shopify admin’s Discounts area, the Purchase type section appears on the Create discount code page.

The following options allow you to select whether discounts are applied to one-time purchases, subscription purchases, or both:

Discount Type

• Buy X get Y

Description

• Give your customers an extra item for free or at a reduced cost by using this deal. 
• For instance, you may include a complimentary cup in a coffee subscription.
• You can either generate a discount code or set up a purchase X receive Y discount to apply automatically when certain circumstances are met.
• Shipping charges are not covered by this discount.

Purchase Type

The following purchase types are eligible for the buy X, receive Y discount:

• The “buy X” component of the discount, or the purchased item, may be a one-time purchase or a subscription.
• The “get Y” portion of the discount, or the additional goods, needs to be purchased just once.

Discount Type

• Amount off

Description

• Give your customers a specific amount or a percentage off the items in their order by using this discount. 
• For instance, if a consumer decides to subscribe rather than make a single purchase, you can give them a 10% discount. 
• You can either generate a discount code or set up an amount offering a discount to apply automatically when certain circumstances are met. 
• Shipping charges are not covered by this discount.

Purchase Type

The discount can be applied to one or both of the following categories of purchases:

• Purchases of subscriptions
• One-time purchases

Discount Type

• Free shipping

Description

• Give your customers free delivery by using this offer. 
• For instance, you may provide a discount for free shipping on a subscription order’s initial delivery. 
• You can either generate a discount code or set up a free shipping discount that is applied automatically when certain requirements are met.

Purchase Type

One or both of the following purchase types are eligible for the free delivery discount:

• Purchases of subscription services
• Purchases made only once

Modify the Purchasing Type of a Discount

You have the option to restrict the use of your discount code to particular purchase types when you create it. You have the option to apply the discount to All subscription products, All subscription products in a particular collection, or Specific subscription products if you choose Subscription in the Purchase type area of the Create discount code page.

It is possible to incorporate subscription-based criteria into an existing discount code if you wish to update it.

Steps: 

• Select Discounts from your Shopify admin.
• To modify a discount, click on it.
• Select the purchase type to which you wish to apply your discount code in the Purchase type section:
  • You can decide which subscription products to apply your discount to if you choose Subscription as the purchasing type for your discount code. 
  • You have the option to restrict the use of your discount code to a particular collection or subscription product.
  • If you decide to restrict your discount to a certain subscription product or collection, use the Browse option that appears to look for your product or collection.

Modify the Free Shipping Discount’s Usage Restrictions

If you provide subscription products with a free delivery discount, you can provide the duration of the deal. You have the option to activate free shipping on all subsequent subscription payments, restrict your free shipping discount to the first payment, or limit your free shipping to a specific number of payments.

If you want to alter your current free delivery offer, you can change your discount code to reflect subscription-based criteria.

Steps: 

• Go to your Shopify admin and select Discounts.
• Click to alter the free delivery discount.
• Change the Purchase type in the discount editor to Subscription.
• Choose the restrictions you wish to apply to your subscription discount under Recurring Payments in the Usage Limits section.

Strategies for Creating Profitable Product Subscriptions

• Let’s examine the tried-and-true methods used by the industry now that you are aware of your possibilities for developing subscriptions and putting them into effect on Shopify. 
• It is our hope that these will inspire you to design compelling subscription packages that will help your store prosper.

Select an App that Needs to be Subscribed To

• Choosing a subscription service that works with Shopify is essential if you want to provide recurring products and memberships. 
• Popular subscription apps from Shopify include PayWhirl, Bold Subscriptions, and ReCharge. 
• Choose the app that best suits the needs of your business because each one has a different set of features and costs.

Select a Subscription App

• You must select a subscription app that works with Shopify if you want to offer recurring products and subscriptions. 
• PayWhirl, Bold Subscriptions, and ReCharge are a few of Shopify’s well-known subscription apps. 
• It’s crucial to select the app that best meets your company’s demands because each one has different features and pricing structures.

Steps to Launch Subscriptions In-store to Attract Customer Vision

1. Make Subscriptions the Standard Method of Payment
   1. Make the option of a one-time purchase a backup plan. 
   2. People won’t realize the advantages of subscribing unless they click on it.
2. Clearly Outline the Advantages of Signing Up
   1. Even while a price reduction is the most evident advantage for a consumer, it may not be the most significant.
   2. Emphasize the unique features of your product subscriptions and the advantages they offer over single purchases. 
3. Examine Churn
   1. Determine your churn rate or the proportion of subscribers who have left over each subscription month. 
   2. Examine for any instances of involuntary turnover, such as unsuccessful payments, and attempt to address the problem. 
   3. Keep an eye on the rate of voluntary churn, or customers terminating their subscriptions, so you may compare different time periods and compare your findings with marketing initiatives, seasonality, and other variables.
4. Provide Options for Editing, Pausing, or Terminating a Subscription (and make sure it’s simple)
   1. You may get higher conversions if your subscription options are clear.
   2. Customers are more inclined to trust you when they notice that you offer flexibility in managing a subscription and don’t conceal the cancelation option. 
5. Include a Subscription Page and Highlight it in the Menu of your Website
   1. To fully illustrate the advantages of subscribing, you can make a special page. 
   2. The menu’s subscription option may pique the interest of infrequent customers. 
   3. This page is your opportunity to explain why becoming a subscriber is cool.
6. Give New Subscribers a Discount
   1. The hardest part is over once you have a subscription; in fact, acquiring new customers is the most difficult aspect of e-commerce.
   2. Offer a discount for the first month (or another term) to encourage more individuals to sign up. 
7. On collection pages, provide subscription options
   1. You can include subscription options directly on your collection pages in addition to product pages. 
   2. This is another chance to educate them about possible savings or other advantages.
   3. On its collection pages, the supplement retailer in the example below combines individual products with subscription choices and bundles.
8. Personalize the Checkout Process for your Membership
   1. You can alter your subscription checkout page to give your subscribers a smooth checkout process. 
   2. To make the checkout process consistent with your brand, you must include your branding and other design components. 
   3. To get more data from your subscribers, you may also use custom fields.

Advantages of Shopify Stores Using Subscription Apps

As everyone knows, using a subscription model is one of the best strategies to keep clients. Nevertheless, Shopify lacks the capabilities to manage the available recurring fees. Specifically, Shopify’s inability to automatically keep client billing information is the worst issue when adding repeat customers to a site. 

For even the most laid-back customers, having to re-enter the data with every purchase is a significant annoyance. However, once you use the top Shopify subscription applications listed above, all of these issues will be resolved.

In particular, these apps speed up customer registration, track sales performance, and automate some tasks to save you time and

Conclusion 

We therefore expect that this post will assist you in comprehending the procedures, benefits, and drawbacks of subscription. Then, to enhance your online store’s sales and customer experience, think about utilizing the aforementioned apps. We think these are the apps worth trying because there aren’t many solid subscription apps available on the Shopify app store right now.

Our Shopify expert team is here to assist you with your subscription setup and business requirements. Contact us today, to get in touch with our Shopify solution professionals.