People are right to call B2B ecommerce the next frontier of ecommerce. Experts estimate the global B2B ecommerce market to be worth US $12.2 trillion. That is more than six times the size of the B2C market.
Whether you want to convert your B2C store into a B2B/B2C hybrid or scale your current ecommerce B2B business, you need a dependable B2B ecommerce platform.
How To Select a B2B Ecommerce Platform
When evaluating your ecommerce website options, consider the following four questions.
- How simple is it to use for your customers? A well-functioning ecommerce website is quick, dependable, and simple for customers to use. Customers should be able to quickly find what they’re looking for, add items to their cart, and make payments in the method of their choice.
- How simple is it to use for you? Many B2B ecommerce platforms enable you to accept a range of payment methods, set custom pricing for different customers, track inventory, and do a variety of other things. However, those features are only as effective as your ability to use them. Use free trials to get a feel for every piece of software.
- Is it compatible with your current software? B2B ecommerce software, particularly platforms like Adobe Commerce (Magento Commerce) and NetSuite that offer custom pricing, has an extensive list of features. Examine your current software programs to see if there are any that you can eliminate because your B2B ecommerce platform provides similar functionality. If you must keep some, such as your accounting software, ensure that your data will sync from one program to the next.
- What is the price? If your company makes a lot of B2B sales, you’ll probably need a more robust and more expensive software solution than a smaller company. While you’re weighing your options, get multiple price quotes.
Best B2B Ecommerce Platform
When it comes to B2B ecommerce platforms, business owners are often faced with a plethora of options to set up their online stores. Shopify, Adobe Commerce, OroCommerce, and SuiteCommerce are among the best ecommerce platforms available. These platforms cater to the unique needs of small businesses and large enterprises alike, offering essential features like customer service, CRM integrations, and advanced payment processing.
One of the key features of these platforms is their ability to provide a seamless customer experience. Business buyers, whether they are B2B or B2C, can explore different products on user-friendly product pages. This not only enhances online sales but also streamlines business operations.
Shopify
Whether you’re aiming to expand your online retail store by offering wholesale options or setting up a dedicated B2B site, Shopify is the all-in-one solution. Shopify’s B2B features enhance the familiar ecommerce tools with essential wholesale functionalities for seamless online B2B operations.
It comes with a range of powerful tools including advanced theme customization, personalized pricing for different customers, flexible payment terms, secure customer authentication, and adjustable discounts. You’ll also gain access to Shopify Functions, APIs, and other integrated tools.
To simplify things, B2B on Shopify seamlessly integrates with major enterprise resource planning (ERP) systems like Acumatica, Brightpearl, and NetSuite. It also offers connections with customer relationship management (CRM) platforms and a vast selection of business apps. This makes it easy to incorporate your existing business tools and manage operations effortlessly.
Given Shopify’s established reputation for reliability and security, using their platform adds a layer of credibility to your brand-building efforts.
| Features | Pros | Cons |
| Email marketing CRM Multi-Store Management Multi-Channel marketing Multi-store management | Leading website and store builder in the industry Adaptive designs Simple to scale | Confusion in URL structure setup Multilingual store Additional transaction costs charged by Shopify Blog pages may be more difficult to set up. |
Recommended Read: Shopify Store Development
WooCommerce
Many businesses opt for WooCommerce as their B2B ecommerce solution for several reasons. But, let’s start with the basics – WooCommerce isn’t a standalone wholesale ecommerce platform; it functions as a plugin within WordPress.
What’s great is that WooCommerce itself is free, as is the WordPress software (though domain ownership and related costs apply).
WooCommerce ensures accessibility across devices, with a mobile-friendly design catering to smartphone users visiting your store.
Craft your store’s look using WooCommerce themes, and if you’re tech-savvy, remember that WooCommerce is open-source. This means you can tweak code to tailor B2B ecommerce solutions for any challenge you come across.
Plus, with WooCommerce, the possibilities are vast – you can sell various items, including digital products, offer appointment bookings, accept reservations, provide services, and much more.
| Features | Pros | Cons |
| Reviews Management Email Marketing Templates accessibility Data security Promotion management | Additional features for larger online businesses Accounts for both customers and store administrators There are numerous free and paid designs A thorough setup procedure covers all bases. | Inexperienced WordPress users may struggle with installation There is no centralized support Some external extensions are complicated and may not work. |
BigCommerce
While Shopify serves small and medium-sized businesses, the BigCommerce B2B Edition is specifically crafted for larger enterprises and midmarket firms. Its comprehensive toolset makes it adaptable to various B2B industries, offering a versatile solution.
The strength of BigCommerce B2B Edition lies in its seamless integration with external systems, including enterprise resource planning software. This integration is facilitated through a range of application programming interfaces (APIs), all provided to BigCommerce clients at no extra charge.
BigCommerce B2B Edition is valuable not only for distributors, manufacturers, and wholesalers but also for B2B2C setups.
| Features | Pros | Cons |
| Email Marketing CRM Kitting Promotion Management Multi-Channel marketing | There are no restrictions on product variants Simple to scale There are no transaction fees SEO features to help in your store development process. | Annual sales volume Restricted/limited content editor There are no multilingual store options |
Recommended Read: BigCommerce Store Development
Adobe Commerce (Magento Commerce)
Adobe Commerce, previously known as Magento, stands out as a flexible and dynamic ecommerce platform. It offers the ability to provide tailored and captivating shopping experiences to all kinds of customers.
This technology solution is designed for enterprise needs and is built on a scalable, open-source foundation that guarantees top-tier security, exceptional performance, and a cost-effective ownership experience. Its adaptability makes it a perfect fit for clients involved in B2B, B2C, and B2B2C sales. Regardless of business size, Adobe Commerce empowers reaching customers on various devices and platforms.
Renowned for its user-friendliness, Adobe Commerce is among the most comprehensive B2B ecommerce solutions accessible. It equips you with every essential tool, feature, and function required to oversee the customer journey and effectively manage your B2B ecommerce enterprise. Its robustness makes it suitable for companies engaged in domestic or international sales.
Within the client portal, customers can access an array of self-service tools. Functions like reviewing order history, reordering past purchases, and tracking quotes are conveniently available.
| Features | Pros | Cons |
| Catalog management Order Management | Excellent B2B functionality Ideal for hybrid stores Mobile-friendly Improved security | Costly and time-consuming are typical drawbacks of a PaaS platform. |
Also Read: Adobe Commerce (Magento) Website Development
Opencart
OpenCart serves as free, open-source software, ideal for budget-conscious B2B startups. While some tech know-how is needed for use and upkeep, a supportive user community stands ready to aid you. Additionally, commercial accounts enjoy dedicated support.
Start by downloading and installing OpenCart for platform access. Set up accounts, assign team access, and allocate role-specific privileges.
Manage products, handle orders, devise coupons, and apply tax exemptions for B2B customers. Administer affiliate and influencer efforts via the integrated system. A comprehensive admin dashboard offers a clear overview, streamlining B2B operations.
OpenCart’s free version covers essential ecommerce solutions for small enterprises, void of recurring charges. As growth beckons, investing a modest sum unlocks the multi-vendor marketplace and a customized B2B interface.
| Features | Pros | Cons |
| Product Management Order Management Customer Management | Admin Control Panel Extensions and themes Flexibility There are no transaction fees. | Technical skills are required as it is built with a complex programming language Inadequate Scalability Hidden Fees |
OroCommerce
OroCommerce is an all-in-one B2B ecommerce and CRM solution. With pre-made elements and agile features, you can craft a sophisticated B2B sales space. The user-friendly interface enables you to build and launch your B2B website with reduced development expenses.
OroCommerce offers tools for digitalizing product catalogs, detailed segmentation, adaptable payment choices, and order monitoring.
Its reporting capabilities and performance dashboards utilize data analysis to enhance decision-making. The platform smoothly integrates with current business systems, streamlining your B2B operations.
| Features | Pros | Cons |
| CMS Multiple Price Lists Promotions Management | Strong B2B features for large businesses Designed for corporate buyers Multiple storefronts Built-in CRM Robust integration | Add-on extensions are limited Coding knowledge required |
SuiteCommerce
NetSuite’s SuiteCommerce platform merges core business systems and extensions, streamlining ERP, CRM, orders, inventory, POS, finance, and service. This cloud-based, mobile-friendly solution elevates omnichannel shopping across devices. Enjoy added flexibility through feature-packed extensions enhancing performance and user experiences.
Effortlessly oversee your business with an interface displaying critical data in one view. Swift, informed decisions come naturally with real-time insights for your B2B operations.
Expand and adapt seamlessly with this agile platform tailored to your needs. It’s multilingual and multicurrency, empowering global growth.
| Features | Pros | Cons |
| Reports and analytics Purchasing Tools Rich Customer Profile | Authentic Omnichannel Effortless and reliable execution Speedy deployment | Unfriendly to newcomers A limited integration Unsuited to large businesses |
Pepperi
Pepperi enhances your B2B offerings with personalized features like custom catalogs, tailored pricing, and trade promotions. An easy mobile interface guarantees access from any device.
Tools like order history, self-service portals, and customizable dashboards enhance buyer experiences, boosting retention.
Integrated back office systems ensure data accuracy and consistent performance. Smooth payment gateway integration offers flexible customer payment choices.
| Features | Pros | Cons |
| Order Management Trade Promotions Central Configuration Self-service portal | Simple to use Good backup and security B2B e-catalog software Seamless payment gateways | High monthly costs Beginner Unfriendly |
Key B2B Features You Need in an Enterprise ecommerce Platform
The right B2B ecommerce software can streamline sales and enhance customer acquisition while improving the overall buying experience. When selecting an enterprise eCommerce platform, make sure it incorporates these essential features:
- Content Management System: Effectively convey your product advantages using various media types such as product descriptions, videos, certifications, and marketing materials.
- Multiple Price Lists: Tailor and manage multiple price lists to accommodate diverse pricing strategies and requirements.
- Digitized Order Negotiation: Simplify complex CPQ processes, handling tasks like requests for quotes and quote-to-cash transactions seamlessly.
- Integrations: Ensure smooth data flow by integrating effortlessly with your ERP, WMS, PIM, CRM, and other vital business applications.
- Access Controls, Roles & Permissions: Enhance security and efficiency by providing users access only to the data necessary for their roles.
- Corporate Account Management: Address intricate hierarchical corporate account structures, catering to multifaceted business relationships.
- Support for Multiple Organizations, Websites, and stores: Manage various businesses, sub-brands, and divisions seamlessly from a single centralized location.
Also Read: Headless Ecommerce Solutions in 2023
Case Studies: Successful Implementation of B2B Ecommerce Platforms
SRS Distribution
Delivering a Faultless Backend with a Thorough Quality Analysis Process
SRS Distribution Inc. comprises leading, independent roofing distributors united by a shared goal. Their primary focus is providing innovative solutions to professional roofing contractors. Leonard Green & Partners and Berkshire Partners sponsor the private company. The guidance of esteemed veterans within the roofing sector directs SRS Distribution Inc.
Among their achievements, the introduction of the Roof Hub Mobile application stands out. Unveiled at the International Roofing Expo in 2019, this app not only offers order details but also simplifies access to delivery invoices with a single click.
Spruce Industries
Adobe Commerce Ecommerce Implementation With DCKAP Integrator and PIM.
Spruce Industries is best known for providing comprehensive solutions and support for all aspects of cleaning supplies, tools, equipment, and janitorial needs. They have been assisting facility managers and staff in achieving high cleaning standards since 1965.
Their support ranges from everyday tasks like vacuuming to helping businesses meet their sustainability goals. To further aid their growth and expansion, we revamped and upgraded their ecommerce website. Additionally, we integrated strategic solutions to streamline their business operations.
Blue Sky
Boosting Sales By 20% By Crafting A Fresh and Engaging Shopify Store.
Blue Sky’s journey began in Southern California with a simple goal: crafting top-notch, fashionable planning items for everyone. The excellence of their products has garnered a devoted following of over 13 million users each year and propelled them to become the leading planner brand in the U.S.
The Blue Sky team takes pride in incorporating customer input to design planners that truly resonate with their users. Ultimately, they aimed to produce exquisite, inventive items that enable customers to take control of their time, affording them more opportunities to engage in activities they are passionate about.
Optimizing B2B (Business-to-Business) Ecommerce: Selecting the Ideal Platform for Your Enterprise
In B2B commerce platforms, the above-mentioned platforms offer unique features that cater to the specific needs of business customers. They allow for easy comparison of different products and come with built-in features for CRM integration, making them the best options for businesses looking to grow.
Amazon Business is a popular choice among B2B ecommerce businesses, thanks to its vast marketplace and third-party vendor partnerships. Store owners can easily manage purchase orders, ensuring better control over their business’s needs.
Taking a closer look at these platforms, it’s clear that each has its strengths and weaknesses. Depending on your business model and growth goals, you can choose the best platform that aligns with your unique requirements. CRM integrations, payment processing, and open-source platform options with access to source codes are some of the advanced features you should consider.
If you’ve found the right ecommerce platform to launch your B2B company, check out Klizer if you need a B2B website development service to create your dream store. Your B2B store will be assured of magnificent performance, customer-driven service, and rapid growth with robust and advanced ecommerce technology and a company-driven mindset.
In a highly competitive market with different prices and offerings, it’s essential for business owners to carefully evaluate their options. What works for one may not work for another, so it’s crucial to select the best-in-class solution that suits your business’s specific needs. Whether you’re a small business owner or a large enterprise, finding the right B2B ecommerce platform is a critical step in achieving your online business growth objectives.
B2B ecommerce has a promising future. B2B companies will not return to the traditional route once they have embraced the convenience and productivity of digitalization. We assume you are aware of this because you are reading this article. We hope you can accelerate digitalization and outperform your slower-moving competitors.
FAQ
What is B2B (Business-to-Business) Ecommerce?
B2B ecommerce involves digital practices and strategies for facilitating buying and selling between businesses. While B2C ecommerce focuses on simpler interactions with individual customers, B2B ecommerce is more complex due to varying relationships and needs among businesses.
An ecommerce platform for B2B enterprises shares similarities with B2C platforms but requires additional specific features. This is because B2B transactions involve unique aspects such as personalized treatment for each business/customer and the necessity for ecommerce features tailored to bulk orders and volume discounts.
How do ecommerce platforms differ from traditional business models?
Ecommerce platforms facilitate online transactions, allowing businesses to sell their products or services online. Traditional business models involve physical storefronts or interactions.
What are B2B Ecommerce websites?
B2B Ecommerce websites are online platforms where businesses can showcase and sell their products or services to other businesses. These websites are tailored to cater specifically to B2B transactions.
What are CS-Cart and Kart, and how do they relate to B2B Ecommerce?
CS-Cart is an ecommerce platform that offers solutions for various business models, including B2B. It provides features like multi-vendor support and customizable online stores. Kart is an ecommerce platform with B2B capabilities. It enables businesses to create online stores, manage products, and facilitate B2B transactions.
What are the key factors to consider when choosing a B2B commerce platform?
When selecting a B2B commerce platform, consider factors such as software vendors, the platform’s alignment with your business’s needs, important features like CRM integrations, and the ability to cater to B2B transactions.
Why are in-built features important in B2B Ecommerce platforms?
In-built features in B2B Ecommerce platforms offer convenience and functionality without relying heavily on third-party integrations, ensuring smoother operations.
How do B2B ecommerce platforms compare to traditional brick-and-mortar stores?
B2B ecommerce platforms offer advantages such as 24/7 availability, faster order processing, easier access to product information, and the ability to serve a global audience, which can be challenging for brick-and-mortar stores.
How do popular brands utilize B2B ecommerce platforms?
Leading brands leverage B2B ecommerce platforms like Shopify Plus to centralize their sales efforts, manage multiple customer accounts, streamline ordering processes, and enhance the overall buying experience.
What is the best option for B2B Ecommerce partnerships?
Building partnerships with other businesses, suppliers, or distributors can enhance your B2B Ecommerce venture. Choose partners that complement your products or services to create a mutually beneficial collaboration.
Are B2B Ecommerce platforms suitable for both small and large businesses?
Yes, B2B Ecommerce platforms are designed to accommodate the needs of both small businesses and large enterprises, offering scalability and customization options for various business sizes.
