C-Line Products, Inc. is a company based in Mount Prospect, IL, that provides plastic storage and organization items, as well as identification products. They serve both businesses (B2B) and consumers (B2C), with a focus on the office products industry. The company has been in business for 70 years and offers a wide range of products like sheet protectors, media storage items, and report covers.
Challenges
The company struggled with an outdated ecommerce platform, unable to meet modern consumer needs. Catering to both B2B and B2C customers, integrating a nationwide dealer locator, and ensuring seamless ERP integration with Epicor P21 were key challenges. The platform also lacked flexible payment gateways and had poor catalog management, which required the integration of ElasticSearch for better search functionality.
Solutions
Klizer upgraded the platform to Magento 2, enhancing scalability and performance for both B2B and B2C needs. Custom registration forms, a dealer locator, and seamless integration with Epicor P21 ERP improved user experience and operational efficiency. WorldPay was added for secure, flexible payments, while ElasticSearch enhanced product search. FedEx integration ensured reliable shipping and tracking for all customers.
Impact
Improved website performance
Increased customer satisfaction
Higher conversion rates
Streamlined B2B Ordering Process
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